JERRY SEINFELD
Comedy is serious business. And so was helping Jerry Seinfeld build the brand identity for his pet project, Comedians in Cars Getting Coffee. We nailed it. And like all great performances, when you bring down the house they ask you back. After the successful launch of CCC, we returned to re-envision Jerry’s personal comedy website and archive. We delivered, on-time and on budget. After all, timing is everything, amiright?
SWEET N’ LOW
With a smile and a (pink) wink, the #donthesitaste summer sampling tour challenged people to set aside their preconceived notions about Sweet 'N Low and give us another sip in the form of an ice-cold brewed sweet tea. In doing so, we reintroduced target consumers to the sweetly satisfying taste of Sweet 'N Low and changed the minds of millions of taste buds.
LIVE NATION
Personal tastes and desires dictate who fans listen to, where they see them play, how far they're willing to travel and how often they'll attend. So how do you elevate, curate and personalize the concert-going experience for every fan, at every venue, every time? Simple- with data. More specifically, the invaluable information needed to curate a first-of-its-kind experience for every fan using their own tastes and preferences.
BELVEDERE - SINGLE ESTATE RYES
Belvedere wanted to increase awareness of their new small-batch rye vodkas. But how do you spark interest in a category known for tastelessness and lack of discernible notes? By elevating the conventional tasting flight into an immersive multi-sensory AR experience. Using the senses to amplify the brand’s personality and traits, we’d invite spirit drinkers into a world reawakened by their sense of smell, sight and taste simultaneously.
