MRS DASH
A pantry staple with health-conscious consumers, Mrs. Dash was ready to make new friends in the kitchen. This relaunch campaign introduced America’s favorite salt-free seasoning blend to younger, more mindful at-home cooks focusing on a simple, single-minded brand truth: she is both salt-free and flavor full.
PIRATE’S BOOTY
A niche product with limited national distribution, Pirate’s Booty was ready to launch its first big brand campaign. As the better-for-you snack that helped fuel creativity and a sense of discovery, we gave our little Pirate a big reason for being in the cutthroat CPG category.
IN THE RAW
People were familiar with Sugar In The Raw, the crunchy turbinado sugar in the brown packet, but not with the sweetener master brand it was a part of. In response, we reintroduced the In The Raw to conscientious consumers and amateur foodies , bringing to life the tale of this family-owned company and its humble, Brooklyn-based roots.
